96% of executives say generative AI is a hot topic of discussion and for good reason.
There's more to social media management software than meets the eye. It encompasses content creation, posting, audience engagement, analytics, and a lot more. And managing all these facets is no child's play. Not to mention the amount of resources and time that goes behind it all. However, ever since AI tools have swarmed the social media marketing world, the tables have turned. What once was a lot to handle is now easily manageable.
AI Marketing Tools serve as marketers' wizard wands and prompts as magic spells. Be it generating ideas, content, and images for your posts, analyzing audience behaviors, or even predicting the future performance of posts, AI makes it possible. Just like that.
Notably, the AI in Social Media Market size is expected to grow from USD 1.64 billion in 2023 to USD 5.66 billion by 2028, at a CAGR of 28.04% during the forecast period (2023-2028).
This implies the number of AI-powered Social Media Management Tools is growing by the day, posing a great big question- "Which tool should I use?" Curious to find the answer to this very question, we tried some of the most hyped AI Social Media Post Generators and other tools. And we've listed our favorite five in this blog post.
Now, let’s explore the best AI Tools for Social Media Management
Let’s start with Practina. Some tools help you create content, and some help post it. And then there's Practina, which does it all. This all-in-one AI Marketing Tool generates high-quality content for different purposes. Social media posts, blogs, ads, review replies, you name it. Additionally, Practina's AI-powered ad content and targeting ensures better audience responses. Overall, the tool works in wondrous ways to evaluate your brand and industry to give you relevant and engaging content. That's not all, it can also automatically design and publish social media posts without manual intervention. And the best part? It is far more affordable than hiring a marketing agency that cannot do what Practina can in a matter of seconds.
Ideal For: Small businesses and individuals looking for a comprehensive AI marketing solution.
Best Part: An all-in-one solution to streamline every facet of social media management.
The root of the Generative AI frenzy, ChatGPT is certainly on the list. Moreover, when it comes to digital marketing, ChatGPT does a lot more than produce captions and long-form posts. It can help in ideation, social media calendars, strategy, and crafting personalized messages and replies to user inquiries. However, you may need to be VERY specific with your prompts and tweak the content per your brand's tone.
As a matter of fact, 58% of marketers whose companies use generative AI for content creation said increased performance is the top benefit. And it all started with ChatGPT.
Ideal for: Content creators and marketing teams looking for AI-generated ideas and content.
Best Part: Produces captions and long-form content in seconds.
Pricing: Free basic plan; $20/month for premium features.
Keeping track of the extensive content shared through various channels can be quite a task. However, it's imperative. That is precisely where Acrolinx steps in to maintain content integrity and coherence, down to the last word. It is a content management tool, aka a guardian angel overlooking your brand presence across social channels. Moreover, it allows you to deliver strong customer experiences across all content types- whether staff, agency, or AI-generated. Furthermore, it ensures the content you share meets your business goals and customer success. Choose the style, tone, and input company-specific language, and it will flag any content that doesn't align with your brand vision.
Ideal for: Brands of all sizes, marketing teams, product teams, and support teams concerned about maintaining brand consistency.
Best Part: Customizable style and tone settings to enforce brand guidelines.
Price: As for pricing, it depends on a case-by-case basis.
Content is and always will be at the heart of social media management. High quality, consistent, abundant content. However, there is only so much content you can create by yourself. And this is where Flick saves the day by enabling you to create highly personal and on-brand captions. Especially when the inevitable writer's block creeps in. Flick helps you speed up the brainstorming, writing, and planning process for social media. The tools are included in the "Content Planner", a dedicated space for your ideas. This helps you organize your thoughts better and create more cohesive content.
Ideal for: Creating social media content ideas and post creation.
Best Part: AI Social Media Marketing Assistant for generating content ideas and on-brand captions.
Pricing: Free for 7 days. Solo plan is £11/month; Pro plan is £24/month; Agency plan is £55/month.
You've created impactful content. Now, you've to ensure it reaches the right people at the right time. And relying on your human instincts and punctuality might not always work. That's why Buffer exists. It offers tools to schedule and analyze posts on various social media channels. Further, it helps you maintain a consistent online presence and engage with your audience effectively. With Buffer, you don't have to wait for the right time to post at the right time, you can simply schedule. Additionally, it also helps you keep track of post ideas, provide an audience overview that includes demographic information, and run multichannel campaigns.
Ideal For: Social media managers and marketers seeking efficient social media content planning, scheduling, and analysis across channels.
Best Part: Audience insights, multichannel campaign management, content arcs for improved engagement, and social media integration.
Pricing: Free plan for managing 3 channels. Essentials plan starts at $6/month per channel.
An AI-powered assistant to help you with social media management, who would've thought? It's almost like Ironman had J.A.R.V.I.S. to save the day. Nevertheless, having AI Marketing Tools up your sleeve can really turn things in your favor. Whether you want to go for an all rounder AI digital marketing tool like Practina or a dedicated tool for scheduling posts like Buffer, the choice is yours!