How to Find Brazilian Sites for Backlinks?
Getting quality backlinks from Brazilian websites is one of the most effective strategies to improve your SEO if your target audience is in Brazil. But let’s be honest: finding real, trusted sites that actually accept backlinks is no walk in the park. There's a sea of fake platforms, spammy blogs, or abandoned websites out there that only waste your time and harm your domain authority. So how do you go after the right ones? Let’s go step by step.
Why Focus on Brazilian Sites for Backlinks?
If your content, service, or product is meant for the Brazilian market, it makes no sense to rely solely on international backlinks. Here's why Brazilian backlinks matter:
- Geographical relevance: Google gives preference to local domains when serving users in that country.
- Language alignment: Links from Portuguese content signal language authority.
- Stronger user intent: A backlink from a Brazilian blog or news site will attract a more qualified audience.
According to Semrush and Moz, local backlinks tend to improve your ranking in local SERPs, especially when combined with Brazilian IP servers.
What Types of Brazilian Sites Accept Backlinks?
This is where most people get it wrong. Not all Brazilian websites are open to link building. Many charge unreasonable prices or reject guest posts altogether. Still, there are some categories that usually offer good opportunities:
Blogs Open to Guest Posts
These are independent sites that thrive on fresh content. They're easier to approach and often welcome contributors.
Common niches:
- Marketing and SEO
- Health and wellness
- Finance
- Technology
Brazilian News Portals (Smaller Ones)
Big outlets like Globo.com or UOL don’t accept guest posts, but regional news sites and niche portals sometimes offer backlinks via sponsored articles.
Directories and Business Listings
Although not as powerful as contextual links, some Brazilian directories can still provide valuable citations, especially when optimized with keywords.
Niche Forums and Communities
Brazil still has active forums in niches like gaming, finance, and tech. You can create relevant posts with contextual backlinks without spamming.
How to Spot High-Quality Brazilian Backlink Sites?
Not all .br domains are worth your time. Before negotiating a link, analyze the site carefully. Here are things you must check:
Domain Authority (DA) and Page Authority (PA)
Use tools like MozBar or Ahrefs. Look for domains with at least DA 20+ for consistent link juice.
Organic Traffic from Brazil
Tools like Semrush or SimilarWeb can show traffic sources. Focus on domains where at least 70% of traffic comes from Brazil.
Content Freshness
Sites that haven't posted anything new in months or years are a red flag.
Real Strategies to Find Brazilian Backlink Opportunities
Let’s cut the fluff. Here’s what really works to find backlink spots in Brazil.
1. Use Advanced Google Search Operators
These commands help you find specific types of pages.
Examples:
- site:.com.br "escreva para nós"
- site:.br "guest post"
- inurl:guest-post + marketing
These searches often reveal blog articles in portuguese, pages that list guest post rules, or even submission forms.
2. Explore LinkedIn and Twitter
Search for phrases like "aceitamos artigos" or "colaboradores convidados" on LinkedIn posts and bios. Many editors promote their site’s opportunities there.
3. Use SEO Tools with Local Filters
Platforms like Ahrefs, Semrush and Ubersuggest allow you to filter backlinks by country. Find your competitor’s backlinks coming from Brazilian domains and analyze where they’re posting.
4. Cold Email with a Custom Offer
Send a direct pitch to blogs or small business sites in Brazil. But don’t go begging. Instead, offer:
- A quality article (preferably with data or case study)
- A mutual backlink or mention on your platform
- Even a barter (ex: design help, audit, etc.)
What to Include in Your Pitch to Brazilian Webmasters?
Here's a simple outline that actually works:
- Greet using the name of the site owner (if you can find it)
- Be direct, but polite (avoid sounding like spam)
- Highlight a real reason you like their site
- Offer a benefit, not just a request
Example in portuguese:
Olá [Nome], tudo bem?
Vi que você escreve bastante sobre marketing digital no seu blog e achei incrível o artigo sobre SEO local. Estou montando um conteúdo com dados atualizados sobre backlinks no Brasil e pensei em propor uma colaboração. Seria um artigo exclusivo para o seu público, com gráficos e dados de ferramentas como Semrush. Posso te mandar uma ideia de título?
Real Examples of Brazilian Platforms That Have Accepted Backlinks
These sites were used by SEO professionals and are still active:
- adital.com.br – Has sections for tips and reviews, with the possibility of contextual backlinks.
- atualizado.net.br – Accepts guest articles in various categories.
- mundodasdicas.com.br – Has space for paid guest posts.
These are verified examples, but it is worth remembering that policies may change over time. Also check out a list of Brazilian sites for guest posts.
Important SEO Tip: Anchor Text Still Matters
Many people forget this, but anchor text is one of the main factors that determine the value of a backlink. Don't overdo it with exact match keywords, but don't just use generic keywords like "click here" either.
Mix the types:
- Brand: yoursite.com
- Partial keyword: SEO tips for Brazilians
- Contextual: in this study about backlinks in Brazil
Is It Worth Paying for Backlinks in Brazil?
Here’s the honest answer: sometimes, yes. But it depends on how the site is positioned.
Pay only when:
- The site has real traffic (confirmed by analytics or tools)
- The article stays published indefinitely
- The link is dofollow and contextual
- You receive an invoice or receipt (especially for business accounting)
Avoid paying just for homepage links, footer links, or PBNs mascarados.
Final Tips to Build Backlinks in Brazil Without Burning Out
If you're starting now or trying to scale your link building in Brazil, here’s a list to help:
- Create relevant local content (statistics, national trends)
- Partner with influencers and micro-influencers
- Answer questions in communities like Quora and Reddit Brazil
With consistency and good approaches, Brazilian backlinks can transform your website's ranking.
