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A Step-by-Step Guide to Redesigning Your Website in 2023

A Step-by-Step Guide to Redesigning Your Website in 2023
December 12, 2022

Is your website experiencing an increase in bounce rate? Are your visitors visiting your homepage—only to abandon it within a second without navigating further?

You most likely need to work on redesigning your website.

Your website’s design marks the first impression of your business for your site visitors. You don’t need to take our word for it—94% of first impressions are web design-related, and 88% of online customers rarely return to a website after a poor web experience.

Thus, optimizing your website design that prioritizes customer interaction, experience, and engagement—resulting in improved conversion rates, is important.

However, website redesigning can seem tedious and challenging—but it doesn’t need to be.

Tuwebdecero discusses an actionable yet simple step-by-step process of redesigning your website that boosts customer engagement and increases sales. But first, let’s start by understanding website redesigning and its need for your business.

What Is A Website Redesign?

Website redesign isn’t restricted to hiring creative agencies and changing your website’s appearance.

While your site’s appearance plays a huge role, a website redesign is a much more comprehensive process of revamping your website, which includes

  • Changes in Search Engine Optimization (SEO)
  • Updating existing content
  • Improving navigation for better conversions
  • Changing your website’s layout, style, and structure

Thus, a redesign entails everything from your website’s visual enhancement to improving its User Interaction (UI) and User Experience (UX) to optimizing technical aspects and SEO.

Many credible branding agencies offer website redesign services tailored to your specific website needs.

But, before you consult a web design company, you can figure out the type of redesign strategy you need to implement for your website and a step-by-step process using this blog.

Why Consider Redesigning Your Website?

Statistics suggest that your website’s design has a 75% influence on your business’s credibility. Thus, it’s safe to say that website design plays a crucial role in increasing your brand’s value.

Here are critical reasons why you must redesign your website for better Return on Investment (ROI)

  • Your website appears unappealing and outdated, and you need to change its UI to keep up with the latest trends.
  • You’re rebranding your business and brand identity and must convey the new brand message through revamped web design.
  • You must integrate new services, remove old products, and apply UX web design to ensure seamless website navigation.
  • Your website isn’t mobile-friendly or responsive and doesn’t load properly on newer browsers.
  • Your current web design doesn’t return the desired business returns, resulting in losing potential customers and sales.
  • Your website needs more organic traffic due to slow page loading and poor performance.You want to move to a robust and secure platform like WordPress which has built-in automatic updates feature increasing the security of your website.
  • You’re receiving many complaints from customers and employees due to poor web design.
  • Another factor that enhance UI and UX is the web hosting infrastructure on which web projects are hosted. Get a reliable one from MilesWeb.

If any of these reasons click with your business, let’s look at the steps to redesign your website design, achieve desired results, and improve sales.

6 Steps To Redesign Your Website

Here’s a roadmap to website redesign for an improved user experience and brand authority.

1. Perform your website audit

Performing a website audit is the first step to understanding your website’s current situation and making a redesign strategy.

It helps you examine your website’s performance and SEO and determine whether it’s optimized to achieve your brand or traffic goals and find ways to improve it to achieve the desired goals.

Performance audit

Your website’s performance audit will allow you to discover your website’s weak areas or areas of improvement. For example, a satisfactory user experience is key to growing site traffic, improving search engine ranking, and boosting customer engagement—which is possible by performing a performance audit of your website.

You must first take your website’s sitemap to analyze the site’s performance of each page separately—including metrics like the page’s traffic, bounce rates, conversions, and time spent on each page.

This analysis will allow you to find underperforming pages, pages that are performing well, and pages that need improvement for seamless performance.

SEO audit

SEO is a broad concept, and several factors influence it, including keyword optimization, mobile-friendliness, internal and external links, page speed, URL, domain age, security and accessibility, and technical SEO.

It’s critical to analyze your website’s pages based on these SEO factors to determine the changes you need to make to redesign your website and make it SEO-friendly. You can optimize your website’s technical and content SEO to drive organic traffic and boost sales.You can either do it yourself or take the SEO assistant for a Local SEO services provider like inovativhosting.com.

2. Set clear objectives

After a successful performance and SEO audit, once you figure out the areas of improvement of your website, you can easily set goals and clear objectives for your website redesign process.

These actionable objectives could be

  • Increasing conversion rates
  • Decreasing bounce rates
  • Driving more organic traffic
  • Improving user experience
  • Increasing user retention

While these examples are common website redesign goals, you can have different goals or prioritize as many goals depending on your site’s existing issues.

3. Explore your customer’s current user journey

Building a user journey is a crucial step when designing a website. However, this journey can differ from the one you plan or face implementation issues or changes.

Hence, it’s important to understand the exact journey of your users, find loopholes and gaps, and find ways to remove them—to integrate them into your website redesign strategy.

Pro tip: You can perform user testing or get customer feedback or reviews to understand the user’s journey and steps better.

4. Create the revamped website wireframes

Wireframes are your website’s blueprint or a 2D visual layout that maps out the navigation and features of your redesigned website.

Creating wireframes puts usability at the forefront—forcing you and your team members to look at your website’s conversion paths, ease of use, links, navigation placement, and feature placement.

It’s a great way to determine flaws in your site architecture and how you can resolve them to deliver a seamless user navigation experience.

5. Ideate a website redesign strategy

Once you set and determine redesign goals, it becomes easier to formulate a strategy that aligns with the objectives and helps take action in that direction.

Here are the activities you may need to implement depending on your website redesign goals:

  • Create a new website sitemap by adding new pages or rearranging existing ones to deliver a smooth and satisfying user experience.
  • Create a new user flow or improve the existing one by removing issues you encounter during your audit.
  • Build a strong messaging strategy that effectively conveys your brand’s message and core offerings to your target audience.
  • Optimize your website and its existing content to rank for search engines by performing SEO keyword research and integration to drive organic traffic.

Ideating your website redesign strategy per set goals makes it easier to implement it and offers a holistic customer experience.

6. Build a post-launch strategy

Once you implement the redesign strategy and launch your redesigned website—you shouldn’t forget about it and leave it as is.

Analyzing the results and data you obtain after redesigning your website is important—which you can also use in other digital marketing strategies, like email marketing and SEO.

At the same time, it’s also crucial to announce your website redesign to your audience to not miss the opportunity for growth. Here are some tips:

  • Explore different launch ideas, including targeted email campaigns, social media announcements, Zoom website tours, or in-person office launches.
  • Write a blog post or a press release to announce your redesigned website’s core message and new features.
  • Celebrate your team and share your redesign success with the people who made it possible, including sales, marketing, product teams, or an agency you partnered with.

Announcing website redesign is just as important—to help skyrocket your website reach and business goals.

Wrapping Up: Hire Specialists For A Successful Website Redesign

A website redesign comprises several stages—from UI and UX design to front-end development and SEO. Managing and implementing these processes can seem challenging when you aren’t sure about them.

That’s where partnering with website redesign companies and creative agencies can help you make your job easier with their years of experience. They can help you create an actionable redesign strategy—considering the latest website design trends to drive better conversions.

So, implement the steps and tips mentioned above to redesign your website or hire specialists who can help steer your redesign process in the right direction for better and faster results.