Is your website experiencing an increase in bounce rate? Are your visitors visiting your homepage—only to abandon it within a second without navigating further?
You most likely need to work on redesigning your website.
Your website’s design marks the first impression of your business for your site visitors. You don’t need to take our word for it—94% of first impressions are web design-related, and 88% of online customers rarely return to a website after a poor web experience.
Thus, optimizing your website design that prioritizes customer interaction, experience, and engagement—resulting in improved conversion rates, is important.
However, website redesigning can seem tedious and challenging—but it doesn’t need to be.
Tuwebdecero discusses an actionable yet simple step-by-step process of redesigning your website that boosts customer engagement and increases sales. But first, let’s start by understanding website redesigning and its need for your business.
Website redesign isn’t restricted to hiring creative agencies and changing your website’s appearance.
While your site’s appearance plays a huge role, a website redesign is a much more comprehensive process of revamping your website, which includes
Thus, a redesign entails everything from your website’s visual enhancement to improving its User Interaction (UI) and User Experience (UX) to optimizing technical aspects and SEO.
Many credible branding agencies offer website redesign services tailored to your specific website needs.
But, before you consult a web design company, you can figure out the type of redesign strategy you need to implement for your website and a step-by-step process using this blog.
Statistics suggest that your website’s design has a 75% influence on your business’s credibility. Thus, it’s safe to say that website design plays a crucial role in increasing your brand’s value.
Here are critical reasons why you must redesign your website for better Return on Investment (ROI)
If any of these reasons click with your business, let’s look at the steps to redesign your website design, achieve desired results, and improve sales.
Here’s a roadmap to website redesign for an improved user experience and brand authority.
Performing a website audit is the first step to understanding your website’s current situation and making a redesign strategy.
It helps you examine your website’s performance and SEO and determine whether it’s optimized to achieve your brand or traffic goals and find ways to improve it to achieve the desired goals.
Your website’s performance audit will allow you to discover your website’s weak areas or areas of improvement. For example, a satisfactory user experience is key to growing site traffic, improving search engine ranking, and boosting customer engagement—which is possible by performing a performance audit of your website.
You must first take your website’s sitemap to analyze the site’s performance of each page separately—including metrics like the page’s traffic, bounce rates, conversions, and time spent on each page.
This analysis will allow you to find underperforming pages, pages that are performing well, and pages that need improvement for seamless performance.
SEO is a broad concept, and several factors influence it, including keyword optimization, mobile-friendliness, internal and external links, page speed, URL, domain age, security and accessibility, and technical SEO.
It’s critical to analyze your website’s pages based on these SEO factors to determine the changes you need to make to redesign your website and make it SEO-friendly. You can optimize your website’s technical and content SEO to drive organic traffic and boost sales.You can either do it yourself or take the SEO assistant for a Local SEO services provider like inovativhosting.com.
After a successful performance and SEO audit, once you figure out the areas of improvement of your website, you can easily set goals and clear objectives for your website redesign process.
These actionable objectives could be
While these examples are common website redesign goals, you can have different goals or prioritize as many goals depending on your site’s existing issues.
Building a user journey is a crucial step when designing a website. However, this journey can differ from the one you plan or face implementation issues or changes.
Hence, it’s important to understand the exact journey of your users, find loopholes and gaps, and find ways to remove them—to integrate them into your website redesign strategy.
Pro tip: You can perform user testing or get customer feedback or reviews to understand the user’s journey and steps better.
Wireframes are your website’s blueprint or a 2D visual layout that maps out the navigation and features of your redesigned website.
Creating wireframes puts usability at the forefront—forcing you and your team members to look at your website’s conversion paths, ease of use, links, navigation placement, and feature placement.
It’s a great way to determine flaws in your site architecture and how you can resolve them to deliver a seamless user navigation experience.
Once you set and determine redesign goals, it becomes easier to formulate a strategy that aligns with the objectives and helps take action in that direction.
Here are the activities you may need to implement depending on your website redesign goals:
Ideating your website redesign strategy per set goals makes it easier to implement it and offers a holistic customer experience.
Once you implement the redesign strategy and launch your redesigned website—you shouldn’t forget about it and leave it as is.
Analyzing the results and data you obtain after redesigning your website is important—which you can also use in other digital marketing strategies, like email marketing and SEO.
At the same time, it’s also crucial to announce your website redesign to your audience to not miss the opportunity for growth. Here are some tips:
Announcing website redesign is just as important—to help skyrocket your website reach and business goals.
A website redesign comprises several stages—from UI and UX design to front-end development and SEO. Managing and implementing these processes can seem challenging when you aren’t sure about them.
That’s where partnering with website redesign companies and creative agencies can help you make your job easier with their years of experience. They can help you create an actionable redesign strategy—considering the latest website design trends to drive better conversions.
So, implement the steps and tips mentioned above to redesign your website or hire specialists who can help steer your redesign process in the right direction for better and faster results.