So, you've come to a conclusion: You need digital marketing to attract new clients or sell that product everyone should own. But, of course, you're the professional in your business, you've put all your energy into making it grow, and you don't have time to build websites, run Google ads, or create Instagram ads.
It’s time to look for and hire a digital marketing agency like Clickori —a crucial decision to take your business to the next level and gain more clients or product sales. After all, how many times have you been told to manage your social media better? To encourage positive reviews on your Google profile? Or to add a convenient WhatsApp button on your website?
But remember, if you spread yourself too thin, you risk doing too little. You know your business best, and you’re the one who should decide what kind of relationship you want with your clients and the goals you want to achieve. Here are some tips to consider before hiring a digital marketing agency in 2024, but first, a bit of essential information.
What Does a Digital Marketing Agency Do?
Hiring a digital marketing agency opens the door to implementing a range of essential digital strategies to enhance the online presence and commercial performance of its clients. These functions include:
- Develop digital marketing strategies: The agency analyzes the market and, based on the company’s goals, designs effective plans that include specific online actions.
- Create and manage online content: Once the strategy is set, the agency develops relevant and engaging content that connects with the target audience, utilizing various platforms such as blogs, social media, and websites.
- Optimize search engine positioning (SEO): The agency works to improve the organic visibility of your website on search engines like Google through both on-site and off-site optimization.
- Execute digital advertising or SEM campaigns: A SEM agency Philippines also creates and runs paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, among others, to reach specific audiences and maximize return on investment.
- Manage user communication through social media: Social media channels are essential, and the agency interacts with the audience, encourages engagement, and manages customer service effectively.
- Protect the company’s online reputation: The agency monitors the brand’s online presence and responds proactively to comments and reviews, thus safeguarding the corporate image.
Digital marketing agencies have multidisciplinary teams that combine technical and creative skills. These teams include programmers skilled in web and app development, writers specialized in creating persuasive content, advertisers with expertise in branding and communication strategies, graphic designers capable of producing impactful visuals, and multimedia experts proficient in audiovisual production and photography. This diversity of talent allows agencies to tackle projects from multiple perspectives and ensure innovative results tailored to each client’s specific needs.
This is why a digital marketing agency positions itself as a strategic and indispensable partner for managing the online presence of a brand or business and enhancing its success levels.
Why Outsource Digital Marketing Services?
Outsourcing digital marketing services is often a key strategic decision for many companies. This option offers several significant advantages, summarized in five main reasons:
- Time and expertise limitations: Companies often lack the time and necessary expertise to effectively manage digital marketing. Hiring a digital marketing agency allows them to rely on experienced professionals who can implement advanced and efficient strategies without overburdening employees with additional responsibilities.
- Lack of adequate technology: Digital marketing relies on constantly evolving tools, which can be costly and complicated. A digital marketing agency can leverage cutting-edge technologies without the need for costly infrastructure investment, as their professionals are already qualified.
- Cost reduction: Hiring a digital marketing agency can be more economical than maintaining an in-house team. Agencies often offer services at a fixed or variable cost, depending on the company’s specific needs, allowing for better budget control and reduced operating expenses.
- Need for rapid scalability: In a dynamic business environment, the ability to scale marketing operations quickly and efficiently is crucial. Specialized agencies can increase or decrease efforts based on business needs, enabling an agile response to market opportunities or challenges.
- Business expansion into new markets or geographic channels: Entering new markets requires in-depth knowledge of local specificities. Digital marketing agencies often have experience in various regions and sectors and can offer valuable advice and customized strategies to ensure successful and profitable expansion.
What Type of Digital Marketing Agency Do I Need?
Now that you know how to hire a digital marketing agency, let’s give you some summary tips. It’s essential to have an idea of how you want your business to appear online. If your goal is to increase your online presence, a 360º agency is recommended. They will offer improvements to your website’s SEO and search engine ranking, manage your social media, and run email marketing campaigns.
If, on the other hand, you feel you already have a strong online presence but want to enhance it, hiring a content marketing agency could be the option. They will provide persuasive, SEO-friendly content to attract and retain customers.
You may also want to stand out on social media because you believe your business should be there and your competitors are doing well. In this case, you should hire a social media agency to help increase Instagram followers. They will promote engagement and maintain your online reputation.
Finally, if you believe your business needs to rank at the top of Google, whether you’re selling a product or want to outshine the competition, then you should hire an SEO agency. They will improve your visibility on search engines with techniques specifically designed for Google.
What Type of Marketing Agency is Clickori and Why is it the Right One?
Clickori Digital Marketing Agency is a 360º digital marketing agency with a unique feature: the ability to prioritize actions in your budget that you want to enhance. That is, we will conduct a free audit of your online presence, then we will evaluate the necessary actions to take, but in phases. You will be the one to decide if you want to do everything at once or take it step by step.
We also offer fixed-hour packs. These are 20-hour or 30-hour packs, depending on the needs of the brand. We believe these hours are enough to perform the necessary actions each month to increase your online presence and gain more customers. If we exceed the hours or the project requires more time, we will let you know in advance so you can decide the next steps. Above all, flexibility is our priority.
Finally, we’d like to tell you that we’ve been dedicated to digital marketing for over 15 years. We are the typical case of workers who decided to start their own digital marketing agency because we believe things can be done better and in a more transparent way. So, if you haven’t hired a digital marketing agency yet, why haven’t you called us already? We’ve left a form right here.
