Although many channels are available to communicate to your customers as a brand, you can neglect the value email marketing brings compared to other channels. We all know email marketing brings an ROI of $36 for every $1 spent - if you do it right.
As a business owner or eCommerce marketer, sending an email campaign like a blasting email is easy, but who likes to get that, and what is the return for each email campaign you get?
If you want your email marketing efforts to drive sales, this guide will help you figure out the five effective campaigns that work best for your business. But if efficient email marketing strategies are not within your businesses capabilities, you can always make use of a B2B email marketing agency.
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Email marketing for eCommerce, I would say, is not only for eCommerce but for the entire industry. It may be high in the eCommerce sector to communicate with existing and potential customers about product launches, product updates, discounts, transactional information, and abandoned cart reminders.
Some emails can be automated depending on customer behavior, past purchases, and interactions via the best email marketing software in the market to drive business objectives like awareness, engagement, cart recovery, and sales.
Although there are several channels through which eCommerce can communicate with its customers, email marketing is one of the most effective and reliable channels that business owners and marketers can rely on.
Emails are the most effective channel for every marketer and business owner, wouldn’t you agree?
That’s why it is a go-to channel to date. According to Business Insider, 34% of Americans check their emails throughout the day interpreting their work. Simply put, email is the best way to communicate with potential customers around the clock.
eCommerce businesses collect email lists in all ways, from webinars, newsletter popups, and paid campaigns, which have a complete subscriber base to pitch personalized and targeted emails.
It is because customers want to hear from their favorite brands. Unlike other channels, email marketing campaigns for eCommerce are one good way to send a personalized pitch.
Businesses are forced to keep posted on all channels with the increase in the noise of other competitors. For instance, brands send at least one message and 2 to 3 social media posts daily.
But email marketing channel is something customers have opted in out of their interest to receive updates from their favorite brands. With all those regulations and compliance, businesses and consumers can decide how to use the channel.
Paid campaigns on social media are becoming costlier day by day. Email marketing is one cost-effective channel to date that every business opts for with high email deliverability, conversions, and ROI.
Unlike other channels, emails can be branded right from the sender name, Email subject line, email copy, and CTA, giving eCommerce more control over the brand's presence. Using this to the fullest to take control of the brand presence in the minds of the consumers and stay on top.
In other channels, brands have to make consistent efforts to create a brand presence. In email marketing for eCommerce, you have to plan an email marketing campaign depending on the different stages of the consumer journey.
While there are many emails that eCommerce businesses can send, I would suggest you to prioritize five email marketing campaigns for eCommerce to stand out from the crowd and that you shouldn’t miss out.
This is your very first email to your new subscribers from their favorite brand. Once your customer subscriber activates or accepts to receive you in their inbox, how would that be if you didn’t make your mark?
According to Oberlo, welcome email has an outstanding open rate of 68.6%. Yes, your customers would like to receive that invitation from you. Let me tell you this works two ways: you can set a standard in your customers' minds so they will know what they can expect from you.
Tadaa! Here is an example of a Welcome email template; that’s how it can be, but you can tweak it according to your brand presence
Source: TargetBay
The abandoned cart email is one of the most important emails that your customers have to receive to convert them into sales. Your customers can abandon their cart because they might have forgotten, so why not remind them?
As a brand, you should drop a well-designed email along with the highlighted offer to convert them into customers.
Here is an example of an abandoned cart reminder email template, which you can design according to your brand's presence.
Source: TargetBay
One more email marketing campaign that you have to take out of the storage box. As a brand, it is no wonder you might be running out of a promotional email marketing campaign. It can be seasonal promotion, time-sensitive promotion, product launch promotion, or anything else.
According to Hubspot, 59% of marketers have stated that promotional emails have a high impact on ROI. Did you get that?
Here is a promotional email template that you can use as an idea to design yours,
Source: TargetBay
Well, this email marketing campaign, as a brand, you must consider it. It is not too late, and it is never done. ECommerce email marketing gets the result only when it follows certain rules. Yes, you must have the data about the customer preference, interest, and inquiries made; with that data, you can use it for post-purchase engagement email marketing.
These upsell emails focus on introducing the updated version of the product that your customers have purchased before, just to show them they can have a good experience along with this updated product.
Even the same goes for cross-selling email marketing; you can suggest other products to your good customers to go along with the purchased one.
Here is an eCommerce email marketing email template for upselling & cross-selling.
Source: TargetBay
These are the informative emails that your customers receive from you during their purchase journey. Your customers receive emails like order confirmation, payment receipt, expected delivery date, order delays, shipping notifications, and more.
Studies have shown that 50% of customers have felt anxiety post-purchase, so these transactional eCommerce emails have made them proactively aligned with the journey.
Some eCommerce email marketing best practices I would recommend you to consider are,
Email marketing always has its own value among all other marketing channels as the brand you make your presence. It is one go-to channel where you can always start with and rely upon. Of course, like other marketing channels, you have to tweak and follow your eCommerce email marketing strategies, but that has its own value.
That is where the email marketing software pops in to bring a change, automate certain emails, and make your presence.