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WHAT ARE THE BEST FREE ONLINE LOGO MAKER IN 2023?

WHAT ARE THE BEST FREE ONLINE LOGO MAKER IN 2023?
November 28, 2022

The logo of any brand or company is not just a mixture of letters, shapes, and colors. Instead, it is a statement that helps others to recognize your business with a glance. A logo can consist of a whole brand story or motto in it.

In fact, 60% of consumers avoid brands that have unattractive logos. An attractive and meaningful logo can support all your marketing and sale efforts even if you are new to the market or you playing in a competitive niche.

As a new business owner, it can be difficult for you to hire a professional logo designer. If you have little or no design experience, creating the perfect logo can seem like an impossible task.

If this sounds like you, don't worry. This article will walk you through the best logo makers, as well as some affordable options if you have a little more room on your budget.

Why is a professional logo important for your brand?

When it comes to your brand, first impressions count. And the quality of your logo ultimately determines the first impression you make. A well-designed logo can build trust and authority with your customers. On the other hand, a bad logo can lead customers to choose your competitor.

The impact of a poor-quality logo can be amplified through different channels, e.g. social media, web, and print if the colors or design are wrong.

You may have the best product or service in your industry, but an amateurish-looking logo can put people off-trying your brand.

The other way around, it can be a well-designed company logo:

  • Catch the attention of potential customers. As the attention span of humans has gone shorter, a great logo can grab attention and quickly communicate your brand values.
  • Make them recognizable as logos can become your brand identity. They can set you apart from the competition and help people remember your business on any channel. It is said that customers need to see your logo 5 to 7 times before it is remembered.
  • Build customer loyalty. A meaningful and professional logo can help you build trust with people prior to their interaction with your brand.

While a logo for your products and services is not enough, it serves as a reminder for those who have had good experiences with your brand.

Logo design tips

There are also some important design rules to remember before delving into these logo makers.

  • Keep it simple. A simple logo design allows for easy recognition and makes the logo versatile and memorable. Effective logos present something unexpected or unique without going over the top.
  • Make it memorable. The principle of simplicity closely follows the principle of memorability. An effective logo design needs to be memorable and this is achieved with a simple but appropriate logo. Experiment with your brand colors to find the perfect color combination to make your logo stand out.
  • Design to last. An effective logo should stand the test of time.
  •  The logo must be future-proof, i.e. H. it needs to represent your value proposition five to ten years from now.
  •  Make it versatile. An effective logo must work across a variety of media and applications.

Few Top Online Free Logo Makers

Designing an attractive and unique logo with some meaningful intent in it can be challenging. Hiring a professional graphic designer to get this job done can be expensive for new entrepreneurs. And if you want to make it on your own, you don't know where to start.

Hence, to provide your brand with the best logo without being heavy on the pocket, we have compiled a list of free online logo makers. These logo makers or generators can help you design your brand’s logo according to its nature, as they have thousands of templates available in every niche.

  1. Hatchful by Shopify
  2. Canva
  3. Free Logo Design
  4. Logo Maker by Ucraft
  5. Squarespace
  6. Looka

01. Hatchful by Shopify

Shopify is a dedicated platform for e-commerce. It is supporting businesses to grow by providing them with specialized and optimized stores for selling their products. Along with these services Shopify has now launched “Hatchful”. It is a mobile application available across Android and IOS app stores that can make attractive, high-quality, and meaningful logos for your businesses.

Hatchful has a user base of over 140,000+ business owners. This app contains thousands of logo templates for every business niche. You just have to answer a few questions regarding your business and this app will suggest logos from the database. It has AI working behind it to extract your intent for designing the logo for your business.

Here are a few advantages of using “Hatchful” mentioned:

Cost & Time Effective. This logo maker is available for free, so you can create incredible logos for your brands within no time for free. 

Template Rich. It has hundreds of attractive and distinguishing logo templates designed by professionals.

High-Quality Output. Your logo is your brand identity; hence it should be of high quality. You can download the logo in JPG format to use it on your social media handlers, e.g. Facebook, Instagram, Twitter, YouTube, etc.

Built-in Design Studio. You can edit layouts, add icons, customize colors, and much more to build a unique logo. 

Tailored for Your Niche. Hatchful has dozens of templates for every niche, you can tailor the logos according to your industry. Moreover, you can provide this tool with your brand values and let it do the rest.

Pros

  •  High-res, web-ready logo files for free
  • Many languages supported
  • Creative logo templates
  • Unlimited edits and file downloads

Cons

  • Logo customization options are limited
  • No way to get print-friendly vector files

Pricing

Hatchful is free for all, no matter if you are selling on Shopify or not. It has a mixture of paid and free templates within the app. It will ask you to pay if you want to download a little more professional version, otherwise the normal business logo templates are available for free. Overall, it’s a handy tool if you’re looking to create a DIY logo for free, and create something unforgettable that represents your brand. 

02. Canva

Canva is probably the handiest logo maker on the list and can be great for beginners. Canva also has a fairly intuitive design process that makes it easy to get started. The templates are divided into niches, e.g. B. Badges, Art/Design, Fashion, Sport, Food & Drink Car, and more.

Some of the logos in this creator are clever and fun, but you have to edit them yourself. Canva's design tool makes it really easy, plus it comes with a ton of helpful articles to help you when you get stuck.

Once your design is ready, you can download a high-resolution logo for free and use it however you want.

If you've used Canva for other design work before, you'll be fine to catch up quickly. It has become an incredibly popular logo-making tool for a reason.

 
Pros
 
Cons
Even a Non-Designer Can Become a Designer Using Canva Canva Style
Canva is Very Simple to Use and User-Friendly Limitation on the Number of Templates
Canva Provides Social Media Templates Alignment Concerns
Canva is Budget-Friendly
 
Export Settings are Limited

Pricing

Freemium

03. Free Logo Design

FreeLogoDesign is a logo maker created in 2016. Since then, more than 2 million entrepreneurs have used this tool to create their logos and brand image. And as its name suggest, they offer the possibility of creating and downloading a logo for free (low-resolution). They also have different package options for high-resolution files and add-ons, such as brand guides, business cards, and email signature templates.
 
What makes FreeLogoDesign stand out from the others is its large quantity of logo templates; indeed, they have more than 2000 available templates for you to use. They add some every month and they were created by their team of professional graphic designers. Their logo maker is also friendly to use; once you have chosen a template you like, you can add, move, or change components like the fonts, colors, texts, by clicking on them.
 
It is also possible to hire FreeLogoDesign’s team to create a custom logo for you. Since their graphic designers create many logo templates every month, they can make something that meets your needs in a few days.
 
Pros
  1. Great number of logo templates available
  2. Flexible and easy to use logo maker
  3. Possibility to create a free logo (PNG)
  4. Different packages and add-ons available
 
Cons
  1. You need to pay to access high-resolution files
  2. Other users can use the same logo templates or icons

FreeLogoDesign Pricing

FreeLogoDesign offers various plans:
 
0$: Get a 200 x 200 free PNG version of your logo with a white or colored background
 
$39: High Resolution Package - Get high resolution and vector files of your logo (PNG, JPG, PDF, SVG)
 
$59: Premium Package -  Get all the resolution and vector files and add-ons available (brand guide, social media files, business card templates, email signature, etc.)
 

04. Logo Generator by Ucraft 

Ucraft is another platform that can help you in the creation of professional logos for free with just a few clicks.

  • You will find plenty of fonts, shapes, icons, and colors for mapping a logo from the root. Moreover, you can also download the final form of the logo in a PNG, SVG, or ESP format.
  • Having a logo in PNG format with transparent background can be used anywhere. Plus, the PNG format provides high-resolution logos.
 
Pros
 
Cons
Free Plan Not as easy to use as fully drag-and-drop based website builder alternatives
Responsive with customization options Very standardized, not the best for sites with complex requirements
Collaborative access to the site editor No built-in photo editing
Features beautiful, customizable website templates Limited functionality in comparison with competitors
Lovely customer support Glitches may arise

Pricing

Ucraft provides free web hosting by Google which is already included in your subscription fees.

05. Squarespace

Squarespace website builder platform also has a great free logo maker that free and paid users can use to create high-quality logos from scratch. While they don't have as many options as some of the other options listed above, their logo maker gives you enough to start creating your logo.

You need to sign up for a free account, however, you can download their logo which is up to 5000 px. When using Squarespace for your website, can help to keep all of your assets and your brand under one roof. With the logo editor, you can also easily see how your logo will look on business cards, your website, and even on clothes.

Pros

  • Templates & Layout, Squarespace offers over 140 rich themes optimized for tablets and phones. They seem to strive for the perfection of every little detail in their designs; Fonts, sizes, images - everything fits. Their templates are also highly customizable via the design menu.
  • Blogging Feature, if you want a blog to be one of the core elements of your website, Squarespace is a great option. You have feature-rich commenting, multi-author functionality, the ability to schedule posts, AMP support, you name it. Nice touch: you can even host your podcast on Squarespace!

Cons

  • Website Editor Usability, there are a few aspects of usability that I'd like to see improved: Instead of prompting you to save your work after each change, it should just auto-save and offer a site-wide undo button (or site history feature) instead.
  • Page Speed, your templates get bad marks in Google's page speed tool, resulting in a poor user experience on smartphones and possibly affecting your search engine ranking.
  • One sub-navigation only, Squarespace is not suitable for larger websites that require a deep menu hierarchy. This also makes it almost impossible to build multilingual websites

Squarespace Pricing

  • $16 Personal (A good solution if you don't need an online store. All plans include up to 1000 pages)
  • $23 Business (Adds marketing features like Pop-Ups and the Announcement Bar. Online store with a transaction fee of 3%)
  • $27 Online Store (Basic) Sell online with a free transaction.
  • $49 Online Store (Advanced) Everything included: Use advanced ecommerce features with Squarespace

06. Looka

Looka is a solid free logo maker choice that comes with a fun and user-friendly design. This logo maker can provide you with high-definition logos as it saves your file in JPEG and PNG formats. Moreover, for better scalability and convenience, it can also store logos in vector forms like SVG and ESP.

Looka provides you with hundreds of templates to ease the design process. You can alter or change multiple elements like; shape, color, icons, and symbols in the suggested templates. However, you can also build a logo using extensive elements from scratch. After the completion of the logo design, you can use it anywhere from social media accounts to website banners. Additionally, you can also make post-purchase updates in the final design.

Looka is a versatile platform that provides services beyond logo design. You can make social media posts, Email signatures, business card designs, letterheads, and much more. Although, this is a paid add-on that goes for $96/year billed annually or $196/year if you want to use these features.

 

Pros

  • High-Resolution Logo
  • Automatic customization
  • Ease of Use
  • It is super easy to use and does not require prior design experience.
  •  It provides high-resolution files with multiple downloadable file options.
  • It also provides your logo on every social media platform with unlimited downloads.
  • It provides many color customization options with a variety of fonts, icons, and sizing options.

Cons

  •  3D logo designing is absent.
  • Provides the same icons to all the users.
  • Requires a paid subscription.
  • There are chances that other users might use the same templates that you choose.
  • Hiring a professional designer will yield better results

The pricing of Looka

Looka comes with two paid options for its users, the first one is a one-time purchase ranging from $20-$80, and the second is a yearly subscription which comes from around $96/year to $196/year.

07. Visme

Visme is an easy-to-use visual content creation and collaboration platform. With Visme, you can create professional-looking logos in minutes. Visme includes a drag-and-drop editor and a library of hundreds of templates, photos, and animated characters.

Visme’s logo creator not only allows you to design and download your logo but store your new brand fonts, colors and logo in the dashboard to access for future designs, from brand guidelines to marketing graphics. Visme’s icon library has thousands of options available for any industry your business might be in. This makes it easy to create a logo design with both text and visuals that are hyper-relevant to your industry. Customize each color within the icons and text to represent your new brand.

Combining simplicity with flexibility, Visme allows you to create engaging visual content.

Paid plans include advanced features like Google Analytics integration, brand kit, and privacy controls.

Pros

  • Easy drag-and-drop design tools, made with the non-designer in mind
  • Customizable Icons
  • Large library of fonts and stunning color palettes.
  • Stunning, professionally designed logo templates to choose from
  • Download as a high-resolution image to use on your website and in graphics

Cons

  • More expensive than other SAAS platforms
  • The search feature needs improvements
  • Limited variety of animated content

The pricing of Visme

  1. The free basic plan that comes with most templates.
  2. Personal plan for design professionals at $29 per month.
  3. Business plan for SMBs at $59 per month.

Enterprise plan for corporations. You will have to contact the Visme sales team to learn about the pricing for this plan.

Frequently Asked Questions

What is the best free logo maker available online?

For beginners and early designers “Looka” is the best logo maker due to its versatility and ease of use.

What are the best available AI logo makers?

Shopify logo maker (Hatchful) and Tailor brand logo makers are the best when it comes to logo generators with integrated artificial intelligence.

What are some points to remember when creating a quality logo?

Follow the KISS principle while making any logo. Keep it simple, appropriate to your business, and timeless. Logos are meant to drag a long run.

Conclusion

A logo is designed to emerge the mission and vision of a brand or organization. It is a link between your brand and your audience like a seal of trust. Hence, a logo is more than a symbol or name. For keeping your brand fresh in customers’ minds, it is necessary to work hard on your logo theme.

Include logo designing in your in-pocket expenses while starting any entrepreneurial idea because logos cannot be changed instantly. Your brand visuals are important, it takes time to map your brand in your customer’s mind, and changing the logo can ruin it. Whereas using an online logo maker can save you money and effort.

Therefore, to help you find the perfect identity for your brand, we’ve put together a list of the best free online logo makers to make sure your brand’s identity is memorable and different from the competition.

  •  Hatchful by Shopify
  • Canva
  •  Logo Maker by Ucraft
  •  Squarespace
  •  Looka