Social media’s popularity is growing like wildfire. Almost 4.7 billion active social media users spend 147 minutes daily browsing their preferred platforms. This throws open a vast uncharted playfield where businesses like yours can easily materialize their marketing objectives. The element that makes this possible for you is social video.
Social video is that appealing visual content that crosses your sight when you land on social pages of Facebook, Instagram, YouTube, etc. These videos sit on the reels section, users’ social pages, and other sections. Spanning from a few seconds to a few minutes, the videos are user-generated or live-streamed and can engage your audiences optimally.
From a marketer’s perspective, social videos serve as the perfect vehicle to deliver your message impactfully to target audiences in a fun, gripping, informative, and attention-arresting way. Believe it or not, social videos are highly effective in converting leads to customers quickly. If you post videos using schedule tweets on social media then you can create a fantastic buzz & get higher reach.This is why more than 50% of global marketers plan to increase their outlay on social video ads on Instagram, YouTube, and Facebook within a year.
If you are planning to join the league of marketers who are harvesting rich returns through social videos but still wondering how success will come your way, read the section below to get actionable insights.
Social videos have exploded in popularity, evidenced by the increasing conviction of new marketers who want to invest in creating videos to woo social users. 29% of new marketers will leverage short-form social videos, whereas 22% will harness the potential of live-streaming videos in 2022.
The impressive stats regarding social videos’ pivotal role in driving the strategic objectives of global marketers speak volumes about videos’ efficacy in offering your business unparalleled exposure. Provide valuable information to audiences through humor-filled social videos that showcase the humane aspect of your brand and see the magic unfold.
Social audiences want to experience the personality of brands they would engage with. With videos, you can connect with leads at a personal level while establishing your authority as a reliable source of actionable knowledge. Get ready to exploit the potential of social videos for catering to prospective customers’ needs across the marketing funnel in the ways discussed below.
If you focus on the top of the marketing funnel, your aim should be to make prospects familiar with your brand and its uniqueness. In this context, short videos that can captivate social viewers and motivate them to explore more about your brand are a perfect fit.
Create and publish quirky, funny introductory videos on your social channel or through reels. The videos must veil the seriousness of context with light-hearted material that showcases the following aspects of your brand:
You don’t need stars and influencers to spread the word about your brand. You need high-quality content that doesn’t overwhelm the viewers but gradually builds their interest in your brand. Consider creating a series of social videos around a topic and posting them at regular intervals to build and sustain interest.
Your intent here is to introduce yourself to prospects. Hence, steer clear of rambling content and discreetly get straight to the point without being blunt. Conclude each video with a link to your website or social page so that viewers can learn more about you in self-exploratory mode.
Once you have succeeded in commanding a formidable fan following on social media, you need videos to guide prospects to the consideration stage. By now, prospects have enough information about you, and you want to push them ahead to associate with your brand.
Social videos, created with any good online video editor, generate demand for your brand offerings. You are not making a direct sales pitch yet prospects are getting subliminally persuaded to prefer your brand over others; this is the beauty of deceptively attractive social content.
To turn prospects into loyal customers, you can focus on creating the following types of videos:
Such social videos inspire trust in prospects about your brand and make your image more associable, credible, and recognizable. These kinds of social videos
Social videos are great for putting prospective customers' problems in perspective and introducing your products/ services as a feasible solution. You may also underline your brand’s willingness to serve customers to create emotional bonding with audiences.
Social videos are the perfect catalyst for the marketing funnel's decision stage. They can positively sway prospects in your brand’s favor by showcasing the true potential of your offerings and the payoff they stand to get by trusting you.
You can create social video series to do the following:
Compelling and clear customer stories or testimonials will decisively leave an indelible impact on the malleable psyches of social audiences. The authentic feeling of ‘this could be me’ generated in viewers drives away confusion.
You are not making shallow promises or foisting your products on prospects. You are graciously showing how your brand is making a difference in the lives of others.
Customer satisfaction is essential to keep people in your fold and buy their loyalty. For this, you need to prove that customers are getting good returns on investments (ROI).
Livestream social videos, webinars, and other such videos allowing personalized interactions through social platforms serve to increase your customer engagement quotient. Through them, you can educate customers on how to extract optimum value from your offerings.
Personalized exchanges also help build your brand's reputation as a customer-friendly entity. You can schedule live streams or webinars on social platforms at regular intervals wherein your brand’s authorized representatives can do the following:
Such social videos make your customers confident about the superiority of your brand’s offerings and thus make for great marketing tools. This way, your customers will feel valued, empowered, and heard, which shall transform them into your brand advocates.
All social videos should not come from your kitty; let customers post their content on your social pages. This user-generated content needs your patronage, enthusiastic comments, and sharing. The gesture will be clear for social users. And it will gradually turn users into brand champions who shall then share brand-centric content with friends and followers.
Your social videos, too, can get the same warm response from users if they exhibit genuine empathy for customer problems. Once your content starts getting viral, high-qualified organic traffic will pour in on your website effortlessly.
The efficacy of social videos in materializing your brand marketing ambitions becomes visible from the assertion of 54% of marketers who categorically say that social videos are most precious in accomplishing their marketing objectives. You can have your marketing adrenaline rushing from the fact that almost 85% of social users want to see more brand-related videos before making informed and conscious purchasing decisions. Start capitalizing on social videos now and experience exponential growth in sales and profits sooner.