Since its launch in 2011, Snapchat has become one of the most successful social media channels worldwide. The platform allows users to capture and share their love moments and memories with their family and friends.
The platform offers users endless entertainment with its perpetual features, including a range of filters and lenses. To make the platform more convenient and attractive, it added the feature of putting stories on it, helping you share your moments with all of your followers at once.
With its continuous improvement and latest inventions, the platform successfully seized the attention of users. As the platform is working with an ongoing improvement, we can expect more in future, that are reshaping the trends of social media. This article is a detailed account of Snapchat's features, redefining the trends of social media. So, let’s begin the working evaluation of Snapchat!
What is Snapchat?
Snapchat is a short-term photo and video messaging social media app. At the beginning of 2024, it's been counted that there are a total of 431 million daily active users on the platform.
It has been reported that on average more than 5 billion snaps are created and shared on the app daily. Moreover, Today, the platform is available in 37 languages.
Due to its unique features, including sharing live moments and using a range of filters, the platform has become the favourite social media platform among the generation.
The interesting facts about Snapchat
For creators and businesses, that are still wondering why they need to establish their presence on Snapchat, we have compiled the latest statistics on Snapchat here.
These features will help creators and brands evaluate whether it would be worthwhile to invest in Snapchat marketing or not. So, let’s begin evaluating the value of Snapchat according to a marketing perspective:
- According to Statista, Snapchat is marked as the 9th most popular and used social media channel in the world.
- On average, every Snapchat user spends 21 minutes a day or 3 hours a month on the platform.
- Snapchat users are 60% more likely to make a purchasing decision on the platform.
- Around 39% of Snapchat users consult with family and friends before purchasing on Snapchat.
- More than 57% of businesses run video ads on the platform for better reach and visibility.
- The platform earned the potential to reach more than 557.1 million users through advertisement options.
- 39% of Snapchat ads have the potential to reach an audience aged between 18 and 24 years.
- In the past 12 months, the Snapchat audience has grown by 20%.
In what ways the Snapchat is redefining social media?
We have discussed enough ideas about what the Snapchat platform is and why creators and businesses are planning to invest in this platform. Now, is the time to discuss how and in what ways Snapchat is redefining social media:
1. The evolving features
The continuous evolution and innovative features have contributed a lot to the comeback of Snapchat. These innovative features of the app include amazing lenses, filters, and the addition of augmented reality, AR.
As well as this, The Snap Map feature has further enhanced user interaction, differentiating the app from its competitors. Due to these improvements, Snapchat has retrieved its position as a trendsetter on social media today trends.
2. Improved user experience
Snapchat acknowledged the value of providing a steady and pleasing user experience. This is the reason, the platform underwent simplifying navigation and significant redesigns. This focus on offering a seamless user experience has been vital in winning back the previous users and attracting new ones.
On the other hand, its commitment to the ephemerality of content and non-compromised privacy has made it the best platform for users who value a limited digital footprint and personal data security.
3. Fascinating content ecosystem
Snapchat aims to offer users a vibrant content ecosystem, catering to a wide range of attractions. The platform has also established a strong partnership with various celebrities, influencers, and media organizations.
Thus, it has become a vital platform in offering a diverse array of content, in which original shows, news, and entertainment are lined. The Discover feature of Snapchat offers a unique platform to users in exploring and engaging with quality content within the app.
4. Popular app among Gen Z
The success story of Snapchat can also be defined based on its popularity among the young generation. Based on its real-time nature and authenticity, the young generation loves to use Snapchat.
A study revealed that the features that are appreciated most by the young generation on Snapchat include Snap Originals, Snap Map, and Bitmoji avatars.
5. Advertising opportunities
The main reason why Snapchat is popular among creators and businesses is its advertisement options. The platform provides users with robust advertisement tools, including geofilters, sponsored lenses, and vertical video ads.
These social media management tools and advertisement options enable businesses to target and engage their audience more effectively. As the platform is very popular among Z gen, targetting the younger audience on Snapchat is not a big deal.
6. More control over content
The platform allows users to have more control over content compared to other social media channels. For example, whether you can share your content with one or everyone.
Snapchat offers you complete privacy, allowing you to share your content only with the people you want to add to your friends list. On the other hand, if you are a creator or have a public account, you are free to share your content with anyone without any restrictions.
7. The proper guidelines and support
Snapchat comes with potential solutions when its users are stuck in a situation. All this has become possible because of its effective guidelines and support. They help users with completed guides on a single query.
For example, from learning how to unlock your Snapchat account to turning on dark mode, and creating a public profile on Snapchat, the complete guides are available on Snapchat’s guideline section.
Conclusion
Due to its amazing and unique features, now Snapchat has become the most liked and influential social media channel on the internet. From creators to businesses, the platform is offering exceptional services. This is the reason that both creators and brands are planning to invest more in the platform.
The given stats will surely help you know why you should establish and maintain your presence on Snapchat. On the other hand, our study is also enough to obtain ideas of how Snapchat is redefining the trends of social media.
