SEO trends keep on changing!
Things that were once very popular – don’t really work anymore.
For example – in 2010, SEO trends like – keyword stuffing, meta tag manipulation and in-house search marketing were popular.
But now, in 2024 – people don’t follow these things. Instead, the focus is now more on – the use of AI, voice search, and personalization.
This is the main reason why you need to choose an SEO partner that follows these trends. And guess what? Brisbane SEO service by Gordon Digital offers just that.
Now, let’s move on to the main topic and cover the SEO trends in 2024.
1. AI-driven search algorithms
Artificial intelligence is now the backbone of search engines. It is one of the biggest SEO trends in 2024. Google’s AI model, the Multitask Unified Model (MUM) - is designed to process complex queries and return more relevant results. It understands text, images, and video - allowing it to serve content from multiple formats for one query.
How to use it
Focus on creating diverse, high-quality content that answers your audience's questions in multiple ways—whether it's through blogs, infographics, or videos. The more formats you use - the higher your chances of ranking across different types of queries.
2. Voice search optimization
Voice search continues to grow. Nearly 58%of consumers now use voice assistants to find local businesses - and this trend is only set to increase. People speak differently than they type, often asking longer, more conversational queries.
How to use it
Optimize for natural language and long-tail keywords. Include questions and answers in your content, making it more conversational. This will help your site rank higher for voice queries - especially for local searches.
3. User experience (Core Web Vitals)
Google’s Core Web Vitals, which measure site performance, are among the most important SEO trends. Sites that load quickly (under 2.5 seconds) - provide a smooth user experience, and have mobile-friendly designs get a ranking boost.
How to use it
Make sure your site meets Core Web Vitals benchmarks. Test your site’s load speed and optimize images, use lazy loading - and minimize code. Improving your user experience can result in higher rankings and better engagement.
4. Mobile-first indexing
Google has fully switched to mobile-first indexing - which means it now ranks websites based on their mobile versions rather than desktop. Mobile traffic makes up over 60% of all web traffic - making it crucial for businesses to focus on mobile usability.
How to use it
Make sure your site is mobile-friendly by using a responsive design. Test your site on different devices and screen sizes to ensure it works flawlessly. Content, buttons, and navigation should all be optimized for touch screens.
5. Featured snippets
Featured snippets (the boxes that appear at the top of search results) are now the go-to spot for many searchers. In 2024 - securing a featured snippet can give you a massive visibility boost - as they’re often displayed for informational and question-based searches.
How to use it
Focus on answering commonly searched questions in a clear, concise manner. Use numbered lists, bullet points, and tables to make your content easier to digest. And, structure your content in a way that Google can pull it directly into a snippet.
6. Local SEO and Google business profile
Local SEO has always been important for businesses serving specific geographic areas. Even now, Google’s focus on local search continues to grow - with more users relying on features like Google Business Profile to find services near them.
How to use it
Keep your Google Business Profile updated with accurate contact information, business hours, and customer reviews. For extra visibility - encourage satisfied customers to leave positive reviews. This will help you stand out in local search results and increase foot traffic to your business.
7. Content depth and expertise
Google’s algorithms are becoming better at identifying high-quality, authoritative content. Thin content, or content that lacks depth, will struggle to rank. Users and search engines now look for in-depth, well-researched content that offers real value.
How to use it
Invest time in creating long-form, in-depth content that thoroughly covers topics relevant to your audience. Make sure it reflects your expertise by citing reputable sources and including unique insights. The more comprehensive your content, the better it will perform.
8. Visual search
With advancements in image recognition technology - visual search is becoming one of the powerful On page SEO trends. Platforms like Google Lens allow users to search using images rather than text - making it critical for brands to optimize their visual content.
How to use it
Make sure to optimize all images on your website with descriptive alt text, titles, and captions. Use high-quality, original images where possible. This can help your content rank not just in traditional search but in visual search as well.
9. E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
E-E-A-T is a core principle that helps Google evaluate the quality of content. Google has now added Experience to its existing framework alongside Expertise, Authority, and Trustworthiness. This addition focuses on the importance of firsthand knowledge or personal experience in the content. Google now prioritizes content that not only demonstrates expertise and authority but also shows that the creator has real-world experience with the subject matter.
How to use it
Highlight your personal or professional experience in the topics you cover. Incorporate case studies, testimonials, or personal insights to showcase your hands-on knowledge - alongside citing credible sources to build authority and trust.
10. AI tools for SEO optimization
The use of AI tools in SEO is transforming how businesses approach digital marketing. From keyword research to content creation and analytics - AI can help streamline processes and provide insights that drive better results. With advancements in machine learning - these tools can analyze vast amounts of data quickly - making it easier to identify trends and opportunities.
How to use it
Use AI tools for tasks like keyword analysis, content suggestions, content creation, and performance tracking. Tools like Surfer SEO, ChatGPT and DALL-E can help you save time and stay ahead. By following these technologies and SEO trends, you can improve your SEO efforts and achieve more efficient results.
Use SEO Trends to Your Advantage
Now that you know these SEO trends, you need to act upon them. Staying competitive means implementing strategies like optimizing for voice search and focusing on E-E-A-T. If you don't have enough time, manpower, and resources - you can use a trusted Brisbane SEO service to help you out. They can analyze your site, improve your content quality, and grow your online presence. Don't wait; make the most of these SEO trends today to reach your audience.
