User experience is THE most important factor when it creating a website. Because as ease of use and convenience goes up, so DOES the conversions. In fact, studies have shown that providing a better experience to users have over 9900% ROI and can lead to a significant increase in conversions.
One way to improve it on your website is by using WordPress plugins. Now I hear your questions “How CAN a WordPress plugin improve user experience?”
We will answer this question in this blog and list 5 best plugins you can use to boost perception of users about your website. But first of all, let’s find an answer to the previous questions.
When we say improving user experience, we mean one of two things: You either increase the speed of your website, or offer a functionality that enhances the convenience.
So any plugin that claims to improve the experience of users should do one, both at the very best case.
For example, a plugin that makes your website 3 times faster improves the way users navigate your website, but a plugin that makes your website more beautiful does not. Because 9 times out of 10, you need to sacrifice speed for better visuals.
Now as we have finished nitpicking on what does and what does not improve the experience of users, let’s look at the best user experience plugins you can use in 2023.
Booknetic is an online appointment booking plugin that can boost user experience of your website. It allows users to directly schedule their meetings from your website. No more calls, no more rescheduling and time loss.
If a user has to do something regarding scheduling, they can do it without leaving the website.
If it doesn’t scream top-notch user experience to you, I don’t know what does. Here is a breakdown of what Booknetic lets you to do on top of scheduling and booking:
Overall, Booknetic is an exceptional plugin to boost the satisfaction of users. It also comes with lifetime support and updates, so you can relax knowing you will get updates for a long time.
As of late 2022, 59.16% of people used their mobile devices to access the internet. It means that more than half of your potential customers do not use their laptops or PCs to access to your website.
It means that if your website is not mobile friendly, user experience takes a big hit.
Ideally, you should focus on creating a mobile app and a mobile friendly and responsive website from the beginning. But if your website is old or your developers didn’t pay enough attention to the responsiveness of your website, there is still some things you can do.
WPTouchPro makes your website more responsive to mobile devices that uses touch controls to navigate a website (as evident from its name).
Even if your website does not support any responsive features, WPTouchPro creates a mobile version of your website that is fully responsive.
So how exactly can this plugin enhance the way users interact with your website?
To sum up, WPTouchPro makes your website responsive, allows you to fully customize the website and increases the loading speed. It also leads to better Google PageSpeed results for mobile and allows your website to get better SEO and higher rankings.
The best thing is, you don’t have to create a website design from scratch if you do not want to.
Everyone wonders about something when browsing your website. Having a little friendly chatbot on your website can significantly boost how users interact with your website.
Livechat takes the usual chatbot experience even further. Not only it answers questions, but it also lets users to create tickets about their problems.
This simplifies the support process and increases the user experience of customers who face problems.
Livechat can be considered as a high-achiever of chatbots. Because it supports accessibility features, right-to-left language support, and dark mode support.
In its essence, Livechat creates a direct link between you and the customer, but there are many more benefits for the user side. Here are some of them:
Overall, a chatbot is a nice addition to your website as it guarantees quick responses and simple solutions to user problems.
Price: Ranging from $180/Year to $720/Year
Now I know I said I will talk about 5 plugins and now I am giving three in a list. But listen closely: The combination of these 3 plugins is the secret to blazing fast websites in WordPress. I am talking about sub-second loading times, which is 2 times faster than what Google recommends.
What they do is simple: FlyingPress optimizes the technical side of your website to make it faster, ShortPixel compresses the images in your website to save up space, and SEOPress optimizes your webpages for better SEO results.
They are not really fancy alone, there are many more plugins that can individually achieve what they offer. What makes them special is their harmony and the speed boost you can get from combining them in your website. One of the most important landing page metrics is bounce rate, and website speed is key to improving it.
And you don’t need to take my word for it. From here you can read what people think and offer for better site optimization.
Overall, having a fast website and minifying JS is essential for giving a good experience to users. And you can easily offer this speed to all website visitors with this combination of plugins.
Price: $60/Year for FlyingPress, $49/Year for SEOPress, $99/Year for ShortPixel. $218/Year overall.
Akismet is a powerful spam protection plugin. It acts as a gatekeeper, but one you would want to keep around. With Akismet, spam content doesn’t get published into your website.
Whether it is comments or blogs promoting unwanted and shady businesses, Akismet can filter and block them all.
Akismet has been around for a really long time and it has been supported through various phases of the internet. Akismet claims that 99.99% of all spam content gets detected and filtered by their comprehensive AI systems.
Seeing spam content destroys a website’s reputation, that’s why not having a spam content and blocking unwanted content on your website can improve overall experience of users.
One great thing about Akismet is its open-source nature. So you don’t have to pay anything to use this system (although they have paid versions with more features).
Price: Free, paid options start from $100/Year
In the end, one thing is clear: User experience is THE MOST important factor for the success of a business.
I mentioned several plugins to change the way customers interact with your website and your business overall.
If you decide to use all of them at once you will have to pay $656 for the first year then $559 for the next year as FlyingPress gets a discount and Booknetic comes with a lifetime license.
So, it is time for you to go back to the drawing board, design the user journey and choose what plugins you need to use to maximize the user experience.